The Ask

Connect an audience to a product or service from a brand in a way that wasn’t possible three years ago.

The Problem

For patients taking blood thinners, small dietary changes can have life-threatening effects. Monitoring blood levels means constant clinic visits and painful finger-stick tests. Managing medication safely often feels like guesswork.

The Solution

We created Kontrol, an imagined Johnson & Johnson product that applies CGM technology to track INR levels in real time. A wearable sensor and app provide continuous insight into diet and medication interactions and personalized guidance.

How we did it

We developed the concept, built product mockups, and executed a case study video. By repurposing CGM sensor tech for INR monitoring, we designed a wearable synced with an app that displays live data, dosage alerts, and personalized recommendations.