The Ask

Position Game Face Grooming Sneaker Wipes as a lifestyle essential for young professionals in Miami (ages 24–34).

The Problem

Game Face Grooming faces a critical lack of brand recognition and differentiation in the $4.6 billion shoe-care market.

The Solution

We reframed clean sneakers as symbols of confidence. The wipe pod became part of a daily routine, not a utility. Fresh sneakers signal that you are put together. By leaning into portability and cultural relevance, we elevated Game Face Grooming into a lifestyle brand.

How we did it

We used research to identify key consumer segments and the emotional role of sneaker care. We built a Miami-focused rollout using digital, influencer seeding, and everyday lifestyle moments to make the wipe visible and culturally relevant.